The Bobbi | London™ Brand Story
Designed for Women who move with Power & Prestige
Photo of Bobbi (Founder & CEO) with Annette (Creative & Operations Director)
Bobbi London™ is more than a label, it’s a statement. A quintessentially British brand born from quiet frustration and bold ambition, it was created to challenge the compromises women are still expected to make in the workplace: between style and function, femininity and authority, elegance and enterprise.
Founder Bobbi Trehan-Young spent years navigating global industries, leading high-impact projects across Banking, Legal, Defence, and Government. But in every boardroom and airport lounge, one truth remained: the tools women carried didn’t reflect the power they held. So she decided to change that.
Bobbi London™ designs luxury Corporate Bags, Travel Accessories, and Tech Products exclusively for women who lead. Every piece is meticulously crafted to empower, blending timeless design with practical innovation. It’s not just about what you carry. It’s about how you show up.
Our core aim is to empower and amplify women in the workplace—while honouring their feminine identity. We believe you should never have to compromise your style to be highly effective. It’s a principle so close to our founder’s heart, she put her own name to the brand.
In summer 2024, Bobbi London™ welcomed Annette Gharkhanian as Creative & Operations Director, bringing with her a wealth of knowledge and experience in handbag design and development. Her arrival marked a pivotal moment in the brand’s evolution, strengthening our creative direction and operational excellence while staying true to our mission of empowering women through thoughtful design.
The brand has grown into an award-winning label celebrated for its craftsmanship, culture, and cause. Highlights include recognition from Theo Paphitis, a spotlight by American Express UK at the House of Lords, and the proud unveiling of its London Oxford Street pop-up store.
What makes Bobbi London™ truly unique is its people. With 80% of the workforce made up of women from engineers to developers, the brand is built by the very individuals it seeks to empower. It’s a living testament to what happens when women lead, collaborate, and create with purpose.
Bobbi London™ is not just a brand. It’s a movement. A celebration of strength, style, and self-expression. Whether you're leading a boardroom, boarding a flight, or building your own legacy, Bobbi London™ is designed to go with you.
Because power looks good on you.
Thank you for being part of our vision, where we continue to pave the foundations for inclusion and equality for the next generation of Girls in STEM, helping shape the resilient Woman of the future.
#bobbildn | #styleitbritish